Lassie launching her new own natural dog food

If celebs can get fragrances named after them, why shouldn't pet celebs launch their own products? Lassie is launching her own natural dog food, biscuit and treat line, Lassie Natural Way. The brand new line is made from all-natural wholesome ingredients and provides complete and balanced nutrition.

The overzealous PR folks who work for Lassie say that she will "em-bark" on a five month national tour to promote pet health and the benefits of a natural diet. While we support Lassie, we'd ask that her press releases avoid cutesy words like that. We feel Lassie deserves far more respect!

So, what makes Lassie's food special? "Unlike most nationally advertised brands, there are NO animal by-products (bones, brains, spinal tissue, intestines, or other animal organs) and NO artificial flavors, colors, preservatives or sweeteners are added." (Brains? Spinal Tissue? Really? Ick!)

Read more at Yahoo news. For a complete tour schedule, Lassie fans can log onto http://www.lassie.tv.